Sanjeev Kapoor to launch 24 hr food lifestyle channel
Mumbai: Celebrity Chef Sanjeev Kapoor is all set to launch India’s first 24-hour food lifestyle channel in association with Malaysia-based company Astro.
The content will be produced and packaged in India, making the shows relevant to the Indian audience.
The channel in order to connect to their audience in India, will feature shows about food and food lifestyle like ‘Sanjeev Kapoor’s Kitchen’, ‘Firangi Tadka’, ‘Sirf 30 Minute’ and ‘Ready Steady Cook’, he said.
Well-known chefs will also feature on the channel.
‘FoodFood’ will also feature in the online space and will be available at the touch of a button on mobile and web, Sanjeev said.
“Food is the new entertainment.