New Delhi [India]: A coastal cleanup drive will be carried out at 75 sea beaches across the country for 75 days from July 3 to September 17, 2022, said Union Minister Jitendra Singh.
The minister chaired a meeting to review preparations for the upcoming “International Coastal Cleanup Day 2022” on September 17, 2022, at Prithvi Bhavan, Ministry of Earth Sciences headquarters here on Thursday.
The Union Minister said that the annual event, which is organised on the 3rd Saturday of September every year, is falling on September 17 this year which is, coincidentally, the birthday of Prime Minister Narendra Modi, who has been pioneering the cause of cleanliness (Swachhta), sea beach protection, environment and climate protection in all its forms, according to a release by the Ministry of Earth Science.
Singh said that this year’s event also coincides with the celebrations of Azadi Ka Amrit Mahotsav in the 75th year of the country’s independence.
Talking about the uniqueness of the event, he said that it will be the first-of-its-kind and longest-running coastal cleanup campaign with the highest number of people participating in it.
He said that the participation of the common man is essential to convey the message of “Swachh Sagar, Surakshit Sagar” for the prosperity of not only coastal areas but also other parts of the country.
The minister also suggested that other than coastal regions, non-coastal regions should also plan to disseminate the message to the local people on the International Coastal Cleanup Day through the environment and climate change departments/divisions in various universities, colleges and other institutions.
He was of the view that sharing knowledge and information regarding coastal cleanup and security is in the overall interest of the country and not only a few coastal states/districts, read the release.
The Union Minister previewed the logo ad tag line for the day and other thematic aspects related to it. He also directed the officials involved in a blitzkrieg of pre-event activities in the run-up to the main event.
The 75-day long event will start on July 3, 2022, with the release of brochure and a media interaction. There will be a formal launch across the country, more so in the coastal States, with opinion makers and celebrities attending the local events, the release said.
The target of the drive is to remove 1,500 tonnes of garbage from the sea coasts which will be a huge relief to marine life and the people staying in coastal areas.
The meeting was attended by DG, Indian Coast Guards, senior officials of the Ministry of Earth Sciences and other organisations which are involved with hosting the event.