India’s leading fashion e-commerce platform, AJIO, has just unveiled a highly anticipated partnership that is set to excite fashion enthusiasts nationwide. On Friday, AJIO announced its collaboration with ASOS, the renowned British fashion brand, to bring its trendsetting styles to the Indian market for the very first time.
Starting today, Indian shoppers can explore and purchase from an extensive collection of over 3,000 fashion pieces from ASOS, available exclusively on the AJIO platform. This impressive collection features a range of ASOS’s in-house brands, including ASOS Design, which caters to both menswear and womenswear, as well as ASOS Edition, ASOS Luxe, and the beloved Miss Selfridge line.
The launch marks only the beginning of ASOS’s journey in India, as the brand plans to expand its offerings significantly. Over the next year, ASOS aims to increase its available options to 20,000 styles, with exciting new collections being introduced every month, ensuring that Indian customers always have access to the latest in global fashion trends.
Vineeth Nair, CEO of AJIO, expressed his enthusiasm about the partnership, stating, “Indians are more connected to global fashion trends and pop culture than ever before. With an increasing appetite for international brands, ASOS is perfectly positioned to tap into the Indian market. Partnering with India’s favorite online fashion destination, AJIO, allows us to cater to young Indian shoppers seeking the latest in global fashion. This collaboration further strengthens AJIO’s portfolio of top exclusive international brands, enabling us to deliver the best of fashion from around the world.”
Jose Antonio Ramos, CEO of ASOS, echoed these sentiments, adding, “AJIO’s strong presence and deep understanding of the Indian consumer make them the ideal partner for ASOS as we work to bring the best style to fashion lovers around the world. We’re thrilled to launch our trend-led brands in India and look forward to seeing our iconic fashion resonate with AJIO’s customers.”
AJIO has been a pioneer in redefining fashion choices for Indian consumers. The platform has seen significant growth, particularly in the demand for premium international brands. Over the past two years, AJIO’s portfolio of international brands has doubled, reflecting a growing trend towards premiumization and an increasing Average Basket Value (ABV) on the platform. This momentum has continued, with a notable rise in branded merchandise sales, establishing AJIO as the ultimate shopping destination for the world’s biggest fashion names.
Some of the exclusive brands already available on AJIO include GAP, Diesel, Superdry, GAS, and Armani Exchange, solidifying its reputation as a top destination for global fashion in India. The introduction of ASOS only strengthens this position, offering Indian customers unparalleled access to the latest international styles.
To mark this exciting launch, AJIO has planned a 360-degree media campaign across both online and offline channels. The campaign will highlight the arrival of ASOS and its trendy offerings, ensuring maximum visibility and engagement. In a bold move to enhance the shopping experience, AJIO is also set to unveil a groundbreaking Mixed Reality experience in the coming days. This innovative feature will provide an interactive showcase of ASOS’s fashionable products, allowing customers to engage with the brand like never before.
With this strategic partnership, AJIO continues to lead the charge in bringing global fashion to Indian wardrobes, ensuring that Indian consumers have access to the hottest international trends, all from the convenience of their homes.
