Adani Group and ISKCON Collaborate to Serve Mahaprasad at Mahakumbh Mela 2025

Free Meals for 50 Lakh Devotees, Special Provisions for Accessibility, and Spiritual Literature Distribution Highlight Initiative

Ahmedabad (Gujarat), January 9: The Adani Group has partnered with the International Society for Krishna Consciousness (ISKCON) to launch the Mahaprasad Seva initiative at the Mahakumbh Mela 2025 in Prayagraj. The service will provide free meals to 50 lakh devotees throughout the event, from January 13 to February 26, 2025.

A Collaboration of Seva and Spirituality

Adani Group Chairman Gautam Adani met with Guru Prasad Swami, Chairman of ISKCON’s Governing Body Commission (GBC), to express gratitude for ISKCON’s partnership. Speaking about the initiative, Adani said:
“Kumbh is a sacred place of seva, where every devotee participates in service to God. With Maa Annapurna’s blessings, this Mahaprasad Seva will provide free food to lakhs of devotees. Seva is meditation, prayer, and devotion to God. It is my good fortune to collaborate with ISKCON for this noble cause.”

Adani highlighted ISKCON’s unparalleled expertise in organizing large-scale food distribution and emphasized the shared values between the two organizations in serving humanity.

Guru Prasad Swami praised the Adani Group for its corporate responsibility and commitment to social service:
“The Adani Group stands out for its humility and selflessness. Gautam Adaniji never waits to be called for service; he leads by example. This collaboration inspires us to give back to society and unite in the service of humanity.”

Details of the Mahaprasad Seva

• Scale: Meals will be prepared in two kitchens located in and around the Mela area.
• Distribution Points: 40 locations within the Mahakumbh area will serve Mahaprasad with the support of 2,500 volunteers.
• Accessibility: Golf carts will assist differently-abled individuals, the elderly, and mothers with children to access facilities.
• Spiritual Literature: 5 lakh copies of Geeta Saar will be distributed to devotees as part of the initiative.

Seva: The Highest Form of Patriotism

Guru Prasad Swami underscored the importance of service, drawing from ancient scriptures:
“Our shastras teach us that with our life, energy, wealth, and words, we should serve the Supreme. This partnership exemplifies that spirit of seva, benefiting millions of devotees.”

A Shared Vision

Both organizations aim to ensure that the Mahakumbh Mela, a confluence of spiritual and cultural heritage, becomes an unforgettable experience for devotees by addressing their physical and spiritual needs.

Conclusion

Through the Mahaprasad Seva, the Adani Group and ISKCON are showcasing the power of collaboration in spiritual service and social responsibility, emphasizing their commitment to enhancing the lives of millions during this grand spiritual gathering.