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Former Radico Khaitan COO set to drive growth, premiumisation, and strategic expansion at ABDL
In a significant leadership development in India’s alco-beverage industry, Amar Sinha has joined Allied Blenders and Distillers (ABDL) as its Managing Director.
Amar Sinha, who recently stepped down from his role as Chief Operating Officer at Radico Khaitan, brings with him over three decades of rich experience in the alco-bev and FMCG sectors. During his tenure at Radico Khaitan, he played a pivotal role in driving premiumisation, strengthening brand portfolios, and accelerating business growth.
His appointment at Allied Blenders & Distillers comes at a time when the company is focused on expanding its footprint, strengthening its premium offerings, and enhancing its position in the highly competitive Indian spirits market.
Interestingly, this move also marks a return for Sinha to ABDL, where he had previously held a leadership position earlier in his career. His familiarity with the organisation and deep industry insights are expected to provide a strong strategic advantage as the company charts its next phase of growth.
With evolving consumer preferences and increasing demand for premium products, industry experts believe Sinha’s leadership will be instrumental in shaping ABDL’s future roadmap, driving innovation, and unlocking new growth opportunities in both domestic and international markets.