Google Introduces ‘Ask for Me’ AI Feature to Make Calls on Users’ Behalf

New AI-powered tool aims to streamline business interactions by handling phone inquiries for users

Washington [US], February 3: Google has unveiled a groundbreaking new feature called ‘Ask for Me’, an AI-powered tool designed to make phone calls to businesses on behalf of users. This innovative service, currently in its experimental phase under Google’s Search Labs, allows users to gather essential information—such as pricing, availability, and service details—without having to place calls themselves.

According to MacRumors, Google has begun testing the feature with auto shops and nail salons, with plans to expand it to more industries in the future.

How ‘Ask for Me’ Works

To use the feature, users must first opt into Search Labs and conduct a search query like “auto shops near me” or “nail salons near me.” The AI then automatically places a call to the business, retrieves the requested information, and relays it back to the user.

However, due to capacity constraints, some users may be placed on a waitlist before their call can be processed.

Business Participation and Privacy Measures

Google has assured that businesses can opt out of receiving AI-generated calls if they prefer. Additionally, every call made using ‘Ask for Me’ explicitly discloses that an AI is handling the conversation to ensure transparency.

Built on Google’s Proven AI Technology

Google states that ‘Ask for Me’ is powered by the same AI-driven technology used in its restaurant reservation feature on Google Search and Google Maps, providing a seamless and efficient experience for users.

The Future of AI-Powered Communication

The launch of this AI tool signifies a major shift in how people interact with businesses, potentially eliminating wait times and improving access to real-time information. As AI technology continues to evolve, automated calling services like ‘Ask for Me’ could revolutionize customer service and business communications.

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