OnlyFans Billionaire Leonid Radvinsky Struggles to Sell Platform Despite $3.8 Billion Windfall

The adult content giant is up for sale at an estimated valuation between $1.46 billion and $2.42 billion, but finding buyers remains a challenge due to its explicit reputation.

May 23, 2025 | Leonid Radvinsky, the reclusive tech billionaire who owns the adult content platform OnlyFans, is reportedly struggling to sell the company — despite its staggering profitability and global influence in the creator economy. According to a New York Post report, the company is up for sale, but its X-rated identity is deterring serious buyers.

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Radvinsky, who acquired OnlyFans in 2019, has seen his personal fortune surge to $3.8 billion, thanks to the platform’s meteoric rise during the COVID-19 pandemic. He reportedly earned $472 million in dividends in the 2023 fiscal year alone, with cumulative payouts exceeding $1 billion from the company’s UK-based parent, Fenix International Ltd.

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Why the Sale is Complicated

Despite its success, selling OnlyFans is proving difficult. Industry insiders say Radvinsky is attempting to position the platform as a broader “creator economy” tool — akin to X (formerly Twitter) — rather than solely an adult content site. But public perception remains rooted in its adult entertainment niche, which turns away potential institutional buyers and conservative investors.

“You’re trying to sell it as a platform, not a porn site. But most people still see it as an adult content company,” said one source familiar with the matter.

Estimated Valuation and Revenue Model

OnlyFans is believed to be valued between $1.46 billion and $2.42 billion. With around 300 million users and 4 million creators, the platform earns 20% commission on subscription content, pay-per-view messages, and live streams.

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According to CEO Keily Blair, 59% of the company’s revenue comes from pay-per-view and live content, while 41% comes from subscriptions. Two-thirds of the company’s $1.3 billion in annual revenue originates from US users. Its unique position outside of mobile app stores has also helped it avoid paying commissions to Apple or Google.

Past Controversies

OnlyFans briefly banned explicit content in 2021 — a move believed to be driven by banking partners — but reversed the decision after public backlash.

Despite the controversies, an OnlyFans spokesperson told the Post:

“OnlyFans is a revolutionary platform which continues to lead the creator economy. As with any business of this scale, we are open to discussions about how we continue to build on our success.”

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Leonid Radvinsky, OnlyFans sale, adult content platform, tech billionaire, creator economy, OnlyFans revenue model, Fenix International, X-rated platforms, Keily Blair, COVID-19 digital boom