Sharjah Showcases Its Tourism Marvels at ITB Berlin 2025

With a strong delegation of public and private sector entities, Sharjah highlights its cultural, adventure, and sustainable tourism potential at the world’s largest travel trade event.

Sharjah Strengthens Global Tourism Presence at ITB Berlin 2025

Sharjah [UAE], March 7 – Sharjah, represented by the Sharjah Commerce and Tourism Development Authority (SCTDA), has taken center stage at ITB Berlin 2025, the world’s largest travel trade event.

Held from March 4 to 6 at the Berlin Exhibition Centre, the event—under the theme “The World of Travel Lives Here”—serves as a platform for Sharjah to showcase its diverse tourism offerings and solidify its position as a top global travel destination.

“This exhibition is a crucial opportunity for us to present Sharjah’s unique landmarks, rich culture, and world-class tourism infrastructure to an international audience,” said Khalid Jasim Al Midfa, Chairman of SCTDA.

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A Pavilion That Brings Sharjah to Life

At ITB Berlin 2025, Sharjah’s immersive pavilion takes visitors on a journey through the emirate’s breathtaking landscapes, cultural heritage, and modern attractions.

Highlights include:

• Desert, mountainous, and coastal landscapes for adventure seekers
• Heritage sites that reflect Sharjah’s deep-rooted culture
• Modern landmarks showcasing innovation and progress

The pavilion also underscores Sharjah’s efforts in sustainable tourism, aligning with its vision for environmental preservation and eco-friendly tourism experiences.

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A Strong Delegation Representing Sharjah

Sharjah’s participation is supported by a high-profile delegation of 19 entities from both the public and private sectors, reflecting a collaborative approach to developing the emirate’s tourism industry.

Key participants include:

• Government Entities: Environment and Protected Areas Authority, Sharjah International Airport Authority, and Sharjah Museums Authority.
• Private Sector Representatives: Air Arabia, Sharjah National Hotels, and other hospitality and tourism brands.

The delegation is actively engaging with global travel leaders to explore partnerships and promote Sharjah as a must-visit destination for European and German tourists.

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Sharjah’s Growing Popularity Among European Travelers

With its strong historical ties with Germany and Europe, Sharjah is becoming a sought-after destination for cultural and adventure tourism.

• In 2023, Sharjah welcomed approximately 13,000 German visitors.
• This number is expected to rise to 14,000 in 2024.
• European tourists overall increased by 16% in 2024, reflecting Sharjah’s growing appeal to international travelers.

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The Future of Sharjah’s Tourism Industry

By emphasizing sustainability, ecotourism, adventure tourism, and cultural tourism, Sharjah continues to position itself as a global leader in tourism innovation.

With a strategic focus on attracting European visitors, Sharjah’s participation in ITB Berlin 2025 is expected to:
✔ Expand international collaborations
✔ Boost inbound tourism from Europe and beyond
✔ Showcase the emirate’s commitment to sustainable tourism

With increasing visitor numbers and a growing global footprint, Sharjah’s tourism sector is set for remarkable growth in the years ahead.

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Tags: Sharjah Tourism, ITB Berlin 2025, SCTDA, UAE Tourism, Sustainable Travel, Adventure Tourism, Cultural Tourism, Middle East Travel, Air Arabia, Sharjah Museums