Gurugram, November 18: A recent survey conducted by Paisabazaar, India’s largest consumer credit marketplace, highlights a growing consumer preference for online shopping during the festive season. The survey revealed that 93% of credit card users leaned towards online platforms for their festive purchases, with 48% exclusively shopping online and 45% combining online and offline shopping. Only 7% of respondents opted for physical stores alone.
E-Commerce Platforms Dominate Festive Shopping
The popularity of e-commerce platforms like Amazon and Flipkart was driven by their attractive discounts and credit card-based offers. Approximately 85% of respondents planned their festive shopping around these sales events to maximize savings. Over 80% of respondents benefited from online discounts, compared to only 11% who availed offers at physical stores.
Rohit Chhibbar, Head of Credit Cards at Paisabazaar, commented on the findings:
“The shift towards online shopping reflects a clear consumer preference for convenience and value, driven by attractive credit card offers. From cashback to no-cost EMIs, credit cards empower consumers to derive greater value, ultimately strengthening the digital transaction ecosystem.”
Flexible Payment Options Drive Purchases
The survey also emphasized the importance of no-cost EMI options, with 68% of users opting for EMI facilities and 57% specifically choosing no-cost EMIs. These payment options made high-ticket items more accessible, boosting the popularity of online platforms for festive purchases.
Top Spending Categories
- Gadgets: Smartphones and smartwatches dominated festive spending, with over 75% of respondents making gadget purchases.
- Clothing & Accessories: A key focus for fashion-conscious buyers.
- Home Appliances: Benefiting from discounts during major sales events like Amazon’s Great Indian Festival and Flipkart’s Big Billion Day.
Survey Insights
The survey, conducted with ~700 credit card users, included:
- 45% respondents from Tier 1 metros
- 68% salaried individuals
- 76% under the age of 35
About Paisabazaar
Paisabazaar, part of the PB Fintech Group, has built a reputation as India’s leading credit score platform and lending marketplace, serving over 45 million consumers from 823 cities. Collaborating with over 60 banks and NBFCs, it empowers users to make informed financial decisions and access credit products tailored to their needs.
This survey reflects a significant shift in consumer behavior, with online platforms emerging as the preferred choice for festive shopping, thanks to flexible payment options and lucrative credit card deals.
