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Swiggy Share Price Jumps 5% Despite Market Gloom — What’s Driving the Rally?

Even as Sensex stays range-bound, Swiggy surges on optimism around quick commerce resilience despite Amazon’s entry.

June 20, 2025: New Delhi

📊 Key Highlights

Swiggy stock rose 5.1% intraday, touching ₹385 on BSE (June 19)
Benchmark Sensex hovered within a narrow band of 81,191–81,583
Amazon Now’s launch in Bengaluru intensifies quick commerce (QC) competition
Brokerages Jefferies & JM Financial retain BUY rating on Swiggy
Analysts expect medium-term growth to remain intact despite rising competition

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🧾 Stock Performance

On Thursday, Swiggy’s share price surged over 5% intraday, rebounding from its recent decline in the June 6–13 window. Despite a muted broader market, with the Sensex trading flat, investor sentiment toward Swiggy turned positive amid growing confidence in the quick commerce (QC) space.

Swiggy touched an intraday high of ₹385 on the Bombay Stock Exchange (BSE), outperforming key indices.

🚀 Why the Rally?

🔹 Amazon’s Entry Stirs Sector-Wide Attention

Amazon has formally launched ‘Amazon Now’, its rapid delivery service, in select Bengaluru locations after months of trial runs. While the launch is limited (currently active in only three pin codes), it signals growing interest in the QC market, which already hosts players like Swiggy Instamart, Blinkit (Eternal), Zepto, BigBasket Now, BB Daily, and JioMart Express.

🔹 Brokerages Remain Bullish

Despite intensifying competition, JM Financial reaffirmed its BUY rating on Swiggy and Eternal. The brokerage noted that while Amazon’s presence is noteworthy, it’s unlikely to shake up market dynamics in the short-to-medium term.

“The QC market is growing exponentially due to changing consumer behavior, rising category penetration, and Tier 2/3 city expansion. Early movers like Swiggy and Blinkit remain well-positioned,” — JM Financial Report

Jefferies India echoed similar views, emphasizing that Amazon’s QC service would need significant scale and branding to pose a real threat.

“Amazon lacks brand recall in Q/C and will need aggressive investment to compete with incumbents,” — Jefferies India

🔍 What’s Next for Swiggy?

Analysts suggest that Swiggy’s growth path hinges on:

Scaling its Instamart footprint
Enhancing operational efficiency amid tighter margins
Fending off burn-heavy strategies from new entrants like Amazon

While short-term volatility remains likely, investors betting on India’s evolving e-grocery landscape may view Swiggy as a long-term play with strong market recall, tech infrastructure, and a wide delivery ecosystem.

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📈 Conclusion

Swiggy’s latest price jump reflects renewed investor confidence in its resilience, despite looming threats from deep-pocketed rivals. While Amazon’s entry changes the dynamics, the incumbents’ first-mover advantage and brand equity could keep them ahead—for now.

Also Read: m&m Share Price: Today’s Market Momentum

🏷️ Tags:

Swiggy share price, Quick commerce, Amazon Now, Instamart, Blinkit, Stock market today, BSE stock movers, JM Financial report, Jefferies India, Indian stock market