“The Future Is in India”: Aston Martin Bets Big on Booming Luxury Market

With the launch of Vanquish in India, Aston Martin eyes rising demand among returning expats and luxury SUV buyers, aiming to strengthen its footprint in the growing high-end automobile space.

New Delhi, March 22 — Luxury sports carmaker Aston Martin has officially launched its much-anticipated Vanquish in India, signaling a deeper commitment to one of the world’s fastest-growing premium car markets. At the launch event, Greg Adams, President of Aston Martin Asia Pacific, expressed optimism about the brand’s India strategy, fueled by a wave of returning expatriates and a maturing appetite for ultra-luxury vehicles.

“So many of our clients are global achievers returning home,” Adams said. “They’ve built their success abroad, and now they’re bringing their experience, wealth, and aspirations back to India—reinvesting in the country’s future.”

Adams noted that Indian buyers—especially those familiar with international luxury markets—are increasingly gravitating toward high-performance vehicles like the Vanquish, and more notably, the brand’s luxury SUV, the DBX707.

“The SUV market is of particular interest. Our competitors have done well here, and we’re confident our DBX707—what I call the sports car of SUVs—can make a strong statement,” he added.

Aston Martin sold 21 cars in India last year, and the company is optimistic about achieving stronger numbers in 2025, thanks to growing brand recognition and a solid local partnership.

Adams highlighted the importance of adapting to India’s unique market dynamics, citing a 5% annual growth rate in the ultra-luxury segment. “It’s a big enough market now, and it’s only going to grow from here,” he said.

He also emphasized the emotional and financial connection many global Indians maintain with their homeland. “From the UK to the US and Southeast Asia, we have a significant Indian clientele. Many are ready to bring their global experiences—and luxury tastes—back to Mother India.”

Aston Martin’s expansion strategy in Southeast Asia includes India, Singapore, Malaysia, Vietnam, and Cambodia. According to Adams, understanding regional preferences and regulatory frameworks is key to success across these diverse markets.

Speaking on the company’s current offerings, Adams spotlighted Aston Martin’s core lineup: the Vanquish, DB12, Vantage, and the DBX707 SUV—the latter being developed entirely in-house with cutting-edge technology and a completely upgraded interior for the 2025 model.

“The accolades for DBX707 have been overwhelming,” Adams said. “We’ve upgraded it with a state-of-the-art infotainment system and a sleek, touch-based interface that reflects the future of luxury mobility.”

As Aston Martin continues to evolve its offerings for the Indian buyer, the message is clear: luxury, legacy, and innovation are no longer foreign aspirations—they’re coming home.

Tags: Aston Martin India, Vanquish launch, luxury car market, Greg Adams, Aston Martin SUV, DBX707, Indian luxury buyers, returning expats, premium car sales, high-end automotive, India automotive industry, Vanquish India

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