5 Reasons Why Ajith Kumar’s ‘Vidaamuyarchi’ Struggled at the Box Office
February 21, 2025: Ajith Kumar’s ‘Vidaamuyarchi’, directed by Magizh Thirumeni and co-starring Trisha and Arjun Sarja, has failed to make a strong impact at the box office. Despite grossing ₹135 crore worldwide, the film is struggling to justify its ₹175 crore budget, leading to disappointment among fans. Here’s a look at five key reasons why ‘Vidaamuyarchi’ underperformed.
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Initially planned for a Pongal 2025 release, ‘Vidaamuyarchi’ was delayed multiple times, ultimately releasing on February 6, 2025—a non-festive, non-holiday period. This significantly impacted its initial momentum, as Pongal releases generally see a major box office boost.
Director Magizh Thirumeni’s attempt at a stylish action thriller failed to resonate with a broader audience. The storyline lacked universal appeal, and critics panned the film’s screenplay, leading to weak word-of-mouth and a quick dip in collections.
Ajith Kumar’s fans expect mass appeal, larger-than-life action, and high-energy sequences, which ‘Vidaamuyarchi’ deviated from. This experimental narrative style alienated a section of his fanbase, which did not translate into strong repeat viewings.
Ajith Kumar, known for staying away from film promotions, continued this trend, focusing instead on his sports and racing hobbies. Without aggressive marketing or media interactions, the film failed to generate sustained excitement.
The film was heavily criticized for its similarities to the 1997 Hollywood film ‘Breakdown’ and other rescue-themed movies like ‘Taken’. This lack of originality made the audience hesitant to invest in a theatrical experience, leading to weaker footfalls.
Despite a strong opening and impressive visuals, ‘Vidaamuyarchi’ lacked the elements needed for a sustained box office run. The poor release timing, mixed audience reaction, and limited promotions all contributed to its underwhelming performance. If the film had targeted a festival release and engaged in a better marketing campaign, it could have seen significantly better numbers.
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This post was published on February 21, 2025 9:03 am
