Akshay Kumar Takes a Dig at Block Bookings as Jolly LLB 3 Becomes a ‘Clean Hit’

Following the “organic” box office success of Jolly LLB 3, Akshay Kumar took a subtle jab at the controversial practice of block bookings and manipulated numbers. The actor’s viral statement emphasizes that “nothing matters more than the audience’s love” for a film to succeed.

September 22, 2025: Bollywood star Akshay Kumar has made a veiled swipe at box office methods like “block bookings” after his last movie, Jolly LLB 3, did well at the box office. This has caused a stir in the business. The movie has made more than ₹53.5 crore in its first three days, making it the franchise’s best opening weekend.

The time arrived when Shibasish Sarkar, the CEO of Reliance Entertainment, posted on social media to applaud the movie’s success. He said on X, “It’s a clean hit.” No buying tickets, no lying about numbers, no buying reviews… no unethical tactics… “pure love from the audience.” Akshay instantly replied by quote-tweeting the post with the comment, “Nothing is more important than the love of the audience.” Thank you very much to everyone who helped us.

Many people think that the interaction is a clear jab at the controversial practice of corporate and block bookings, which has been getting a lot of attention in Bollywood lately. The timing is especially interesting because trade analysts said that Akshay Kumar’s last movie, Sky Force, employed these kinds of tricks to make its box office results look better than they were.

Critics have hailed the third part of the courtroom drama for its snappy writing and superb cast, which includes Arshad Warsi, Saurabh Shukla, and Gajraj Rao. News18 Showsha said the movie was “a fine example of how cinema can tackle pressing social issues with humor” and commended the chemistry between Akshay and Arshad on screen.