Alia Bhatt Cheers for Ranbir Kapoor’s Fashion Brand ‘ARKS’ Ahead of Launch

The brand, a decade in the making, is set to debut on February 14

Mumbai, February 6: Actor Alia Bhatt is brimming with excitement as her husband, Ranbir Kapoor, gears up to launch his fashion and lifestyle brand, ‘ARKS’.

On Wednesday, Alia took to Instagram to share a promotional video, offering fans a glimpse into what the brand represents.

“One Dream, 10 Years in the Making” – Alia Bhatt

Expressing her support, Alia wrote:
“One Dream, 10 years in the making! A self-funded – homegrown brand comes to life. Break a leg, baby.”

Ranbir’s much-anticipated fashion label will officially launch on February 14.

Ranbir Kapoor’s Deep Connection with Mumbai

The teaser video showcases Ranbir Kapoor cycling through Mumbai, passing by iconic landmarks like Marine Drive, the Bandra-Worli Sea Link, and a mural of his late father, Rishi Kapoor, at Bandstand.

In the video, Ranbir reflects on his bond with Mumbai, saying:
“I have travelled to many cities across the world, but nothing quite has the same energy for me as Mumbai. The kind that inspires you to try, fail, and get back up again. You can’t help but keep going. Mumbai is a part of my being, my soul. It’s home. So many of my memories are tied to this place, and it shaped who I am. And it is where I am easiest.”

Upcoming Projects: ‘Love and War’ & ‘Ramayana’

On the work front, Ranbir Kapoor will next be seen in Sanjay Leela Bhansali’s ‘Love and War’, alongside Vicky Kaushal and Alia Bhatt. The film marks Ranbir’s first collaboration with Bhansali since ‘Saawariya’ (2007) and Vicky Kaushal’s debut project with the filmmaker.

Additionally, Ranbir Kapoor is set to portray Lord Ram in Nitesh Tiwari’s ‘Ramayana’, produced by Namit Malhotra.

As Ranbir Kapoor embarks on his entrepreneurial journey with ‘ARKS’, fans eagerly await both his fashion brand debut and his exciting lineup of films.