May 01, 2025: Amazon is bringing back its acclaimed Prime Experience — Prime Video’s annual Emmy FYC (For Your Consideration) activation — for another year of immersive television celebration. Taking place from May 4 to May 22 at NYA West, the same venue as its 2024 edition, the event invites members of the Television Academy and other Hollywood guilds to explore the artistry behind some of Prime Video’s most prominent series.
Attendees will get an insider look at the creative processes behind hit shows like The Boys, The Lord of the Rings: The Rings of Power, Étoile, and Cross. Highlights of the Cross experience include a bookshelf filled with scripts, a VFX-themed photo opportunity, a director’s station with exclusive behind-the-scenes footage of The Boys director Eric Kripke, and collectible self-help-style pamphlets featuring production design artwork.
For Étoile, guests can immerse themselves in a ballet-inspired museum installation showcasing carefully curated visuals, props, and set design elements. The Boys will also be featured in two interactive installations: the resistance-themed Starlight House and the media-manipulation-themed Truthbomb News Studio.
Fans of The Rings of Power can experience “Celebrimbor’s Forge,” a split-space installation where one side reflects a pristine workshop while the other reveals a decaying version of reality. Visitors can recreate the pivotal moment when Celebrimbor drops the Rings into the fire and even encounter a life-like Orc.
The Prime Experience will also host several FYC panels featuring The Better Sister, Étoile, The Lord of the Rings: The Rings of Power, Another Simple Favor, #1 Happy Family USA, Cross, The Boys, and Overcompensating.
Deadline returns as a partner for this year’s Prime Experience, launching an exclusive Deadline Studio on-site to provide coverage and content from the event.