A new Hindi film titled Assi has caught Bollywood fans’ attention with a highly unusual announcement. Released on social media on Tuesday, the poster reveals only the release date — February 20, 2026 — without mentioning the cast, director, or production house, sparking curiosity and speculation.
The poster features minimalist design: white text on a red background reading, “Eighty. Per day. Everyday.” followed by the film’s title and release date. The accompanying caption teased, “Only if you knew what it was. Eighty times a day. Every day. Every twenty minutes. And when you do know, it hits hard. Very hard!!! ⚖️ASSI, an urgent watch, in cinemas 20th February 2026. Stay tuned for more details.”
This secretive approach is unusual in an era where film promotions often heavily highlight star power, directors, and production banners. Trade insiders and fans have praised the marketing for its mystery. One social media user wrote, “No stars or big director, is it? Wonder why this secrecy,” while another added, “This seems to be a promising marketing strategy to raise curiosity.”
Not much is currently known about the film’s storyline, cast, or crew. A formal reveal is expected later this month. Assi will release on the same day as the romantic drama Do Deewane Seher Mein, starring Siddhant Chaturvedi and Mrunal Thakur.