May 30, 2025: The immense fame of BLACKPINK‘s Jisoo has unexpectedly turned into a double-edged sword as her brother, Kim Jung Hoon, faces serious allegations of sexual misconduct. The issue erupted on May 29, when an anonymous post on BLIND, a workplace-based social platform in South Korea, claimed that Jisoo’s brother secretly filmed a woman during sex without her consent.
What the Post Alleged
In the now-deleted post—whose contents have been widely circulated via screenshots and summaries—the anonymous accuser stated:
“I thought he was genuine. He introduced himself as the brother of a famous celebrity. But later I discovered he had secretly recorded our intercourse with a hidden camera. I never gave consent.”
The user also accused Kim Jung Hoon of:
- Maintaining relationships with multiple women simultaneously
- Pressuring some women to send explicit content
- Misusing his familial connection to Jisoo to earn trust
The anonymous writer said she was considering legal action and was willing to speak out publicly if others with similar experiences came forward.
Who Is Kim Jung Hoon?
Kim Jung Hoon is Jisoo’s older brother and a well-known entrepreneur in South Korea. He holds a leadership position at Biomom, a brand known for its children’s health supplements, and more recently launched the entertainment label Blissoo, with Jisoo involved as a brand ambassador.
Current Status
Jisoo’s agency, YG Entertainment, has responded to media queries with a brief statement, saying they are “currently checking the facts.” Neither Kim Jung Hoon nor his representatives have issued a public comment as of yet.
The situation has sparked intense discussion online, with many BLACKPINK fans expressing shock and concern. As the allegations involve deeply serious accusations, developments are being closely monitored by both the public and media.