Actress Deepika Padukone has added another feather to her cap with the success of her self-care brand, 82°E. Beyond her acting prowess, Deepika’s entrepreneurial journey has led to a new milestone as her brand joins hands with Tira, a leading beauty platform by Reliance Retail.
This partnership signifies a big leap for 82°E, transitioning from its successful direct-to-consumer model to a combined online and offline retail experience.
With this collaboration, 82°E aims to make self-care more accessible and enjoyable for the Tira community, expanding its reach beyond its current customer base.
After a year of promoting Simplified Skincare and building a devoted following, 82°E is poised for rapid growth through this innovative partnership with Tira.
Popular products from 82°E, including Skincare, Body Care, and Men’s range, will now be available on Tira’s platform, both online and in select offline stores across India.
The goal is to make luxury skincare products accessible to a wider audience by merging Deepika Padukone’s wellness vision with Reliance Retail’s extensive network and technical capabilities.
Isha M Ambani, Executive Director of Reliance Retail Ventures Limited, expressed enthusiasm for the collaboration, highlighting Tira’s commitment to bringing aspirational beauty products to every Indian consumer.
Deepika Padukone, Co-Founder of 82°E, shared her excitement about the partnership, emphasizing their shared values of simplifying skincare and making self-care a part of everyday life. She looks forward to bringing 82°E’s products to consumers across the country through Tira’s online and offline platforms.
