“Don’t Waste Your Money”: Justin Bieber Quits Drew House After Paparazzi Meltdown, AI Video Sparks Buzz
April 11, 2025: Justin Bieber has officially cut ties with his fashion brand Drew House, announcing the news in a since-deleted Instagram Story on Thursday.
“I, Justin Bieber, am no longer involved in this brand,” he wrote over a screenshot of Drew House’s Instagram page.
“Drew House doesn’t represent me or my family or life. If you’re rocking with me the human Justin Bieber, don’t waste ur money on Drew House.”
The post came just one day after Bieber had a tense run-in with paparazzi in Palm Springs — and shortly before sharing an AI-generated animation of himself setting Drew House on fire, then calmly walking away to join wife Hailey Bieber and their infant son Jack Blues outside the fictional blaze.
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In the surreal animated clip posted Friday, Bieber enters a virtual house adorned with Drew House merchandise, strikes a match, and walks away as it burns. This symbolic act has ignited speculation about deeper personal or business frustrations fueling the pop star’s exit from the brand.
Bieber’s emotional Instagram updates follow a bizarre outburst caught on video outside a Palm Springs coffee shop earlier this week. When greeted with a routine “Good morning” by a photographer, the Yummy singer snapped:
“No! Not good morning! You already know. Why are you here?”
He then accused the shutterbugs of only caring about money, repeatedly yelling, “Money, money, money!” and covering a bystander’s phone.
Also Read: Justin Bieber’s Sweet Tribute To Wife Hailey In Latest Instagram Post, Take A Look!
“You don’t care about human beings,” he said before walking off.
Founded in 2019 with former stylist Ryan Good, Drew House became synonymous with Bieber’s casual offbeat fashion, most notably its smiley face logo. Though it enjoyed popularity with fans and celebrities alike, Bieber’s departure suggests the brand’s ethos no longer aligns with his own.
A rep for Bieber has not commented publicly on the move.
The fashion fallout and paparazzi outburst come on the heels of a March Instagram Live that left fans unsettled. In the stream, Bieber appeared visibly tired and sluggish, prompting concern. He later deactivated his account, only to return amid rumors of marital tension.
In a reflective post on March 22, he admitted:
“I got anger issues too, but I wanna grow and not react so much smh.”
This wasn’t the first time he hinted at inner turmoil, but the timing of his Drew House departure now adds a new layer.
While some fans praised his honesty, others expressed concern over his mental health and sudden lifestyle shifts. The animated video of burning Drew House has particularly polarized reactions, with many calling it “artistic,” while others call it a “cry for help.”
Meanwhile, Hailey Bieber recently brushed off rumors of unfollowing Justin on Instagram, calling it a “glitch” in a TikTok video.
Justin Bieber, Drew House, Hailey Bieber, Jack Blues, Justin Bieber fashion brand, paparazzi meltdown, Justin Bieber AI video, celebrity mental health, Hollywood fashion exits, pop star controversies
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