Fans Troll Ekta Kapoor’s Strict “No Phone” Rules on Naagin 7 Set

Producer Ekta Kapoor has introduced a zero-tolerance “no-phone policy” on the sets of Naagin 7 to prevent plot leaks. However, the move has backfired on social media, with fans using the opportunity to troll the show’s recent reliance on Artificial Intelligence for its visual effects.

The policy comes at a high-stakes moment for the show, which has just achieved its best-ever performance on the TRP charts.

The “No AI” Controversy

While the phone ban is meant to keep “Maha Naagin” twists a secret, viewers are more concerned with what is being shown on screen. Following a recent episode featuring an AI-generated battle between a Naagin and a dragon, the internet has been flooded with “No AI Policy” demands.

The “AI Cringefest”: Fans have slammed the recent CGI as “lazy” and “fake,” particularly a sequence where former Naagins (Mouni Roy, Nia Sharma) were shown transforming via AI.
The Fan Demand: One viral comment read: “Instead of banning phones, please ban the creative team from using AI. The dragon fight was trash and random!”+1
The “Hathkanda” Claim: Skeptical fans noted that Ekta has used similar “no phone” publicity stunts for past hits like Yeh Hai Mohabbatein and Kasautii Zindagii Kay 2 to build hype.

TRP War: Naagin 7 vs. Anupamaa

Despite the VFX criticism, the drama is a massive hit. In the Week 2 (2026) TRP report, the show has made history:

Current Rank: No. 2 (Overtaking the long-standing leader Anupamaa).
The Lead: Only “Kyunki Saas Bhi Kabhi Bahu Thi 2” remains ahead in the national rankings.
Star Power: Leads Priyanka Chahar Choudhary and Namik Paul have been voted the “Most Popular TV Actors” of the week for their performance in the recent “Blood Wedding” sequence.

Cast Exit: Vihan Verma Bids Farewell

Adding to the drama, actor Vihan Verma (known for Ghum Hai Kisikey Pyaar Meiin) has officially exited the show.

The Plot Point: His character, Rohan, was killed off in a shocking “family wipeout” sequence that serves as the catalyst for Priyanka’s character to begin her path of revenge.
Vihan’s Statement: “2026 feels like a year of expansion. Working on Naagin was special because you are constantly balancing drama and fantasy, but it’s time to be more intentional with my energy.”

Disha Rojhe