Gwyneth Paltrow Joins ‘Astronomer’ as Temporary Spokesperson After Viral Coldplay Kiss-Cam Incident

Gwyneth Paltrow Joins ‘Astronomer’ as Temporary Spokesperson After Viral Coldplay Kiss-Cam Incident

Oscar Winner Fronts Hilarious Parody Video Addressing Company’s Sudden Internet Fame and CEO’s Resignation

Gurugram, Haryana, India: In a truly unexpected and brilliant PR move, Gwyneth Paltrow has stepped into the spotlight as a “temporary spokesperson” for Astronomer, the data automation company that recently found itself at the center of a viral Coldplay concert moment.

On Friday night, Astronomer surprised everyone by sharing a witty parody video featuring the Shakespeare in Love actress. In the clip, Paltrow deadpanned that she was “hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”

“Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones,” Paltrow stated, as on-screen text humorously typed out the real question on everyone’s minds: “OMG! What the actual f—” before a clever split-cut panned to the Oscar winner, who then proceeded to answer a completely different, business-related question.

“Yes, Astronomer is the best place to run Apache Airflow,” she confidently answered, adding with a hint of irony, “We’ve been thrilled so many people have a newfound interest in data automation.”

She continued the comedic bit, saying, “As for the other questions we’ve received,” as on-screen text began typing out, “How is your social media team holding—” before Paltrow popped back into the frame, expertly cutting off the question to respond to another entirely separate, pre-approved query.

The sudden surge of interest in Astronomer over the past week stems from an unforgettable incident during Coldplay’s Boston concert on July 16. The company’s then-CEO, Andy Byron, and chief people officer, Kristin Cabot, found themselves unexpectedly on the stadium’s big screen during the infamous “kiss-cam” segment. Caught off guard, both quickly scattered out of the frame, prompting Coldplay frontman Chris Martin to quip to the audience, “Either they’re having an affair, or they’re just very shy.”

It’s no coincidence that Paltrow was chosen for this temporary spokesperson role, as Chris Martin is, of course, her ex-husband. In the wake of the viral kiss-cam moment and the widespread attention it garnered, both Andy Byron and Kristin Cabot have since resigned from their positions at Astronomer.

While the scandal has continuously drawn attention (and perhaps a few chuckles) towards Astronomer, it also had a surprising ripple effect on Coldplay’s music. According to data from Luminate, sourced by Billboard, the seven-time Grammy Award-winning group’s on-demand audio streams saw a significant 25 percent increase on Thursday alone. In the five days preceding the Boston concert, Coldplay had recorded 28.7 million streams, highlighting the powerful, if unconventional, impact of the viral moment.

Oscar Winner Fronts Hilarious Parody Video Addressing Company’s Sudden Internet Fame and CEO’s Resignation

Gurugram, Haryana, India: In a truly unexpected and brilliant PR move, Gwyneth Paltrow has stepped into the spotlight as a “temporary spokesperson” for Astronomer, the data automation company that recently found itself at the center of a viral Coldplay concert moment.

On Friday night, Astronomer surprised everyone by sharing a witty parody video featuring the Shakespeare in Love actress. In the clip, Paltrow deadpanned that she was “hired on a very temporary basis to speak on behalf of the 300-plus employees at Astronomer.”

“Astronomer has gotten a lot of questions over the last few days, and they wanted me to answer the most common ones,” Paltrow stated, as on-screen text humorously typed out the real question on everyone’s minds: “OMG! What the actual f—” before a clever split-cut panned to the Oscar winner, who then proceeded to answer a completely different, business-related question.

“Yes, Astronomer is the best place to run Apache Airflow,” she confidently answered, adding with a hint of irony, “We’ve been thrilled so many people have a newfound interest in data automation.”

She continued the comedic bit, saying, “As for the other questions we’ve received,” as on-screen text began typing out, “How is your social media team holding—” before Paltrow popped back into the frame, expertly cutting off the question to respond to another entirely separate, pre-approved query.

The sudden surge of interest in Astronomer over the past week stems from an unforgettable incident during Coldplay’s Boston concert on July 16. The company’s then-CEO, Andy Byron, and chief people officer, Kristin Cabot, found themselves unexpectedly on the stadium’s big screen during the infamous “kiss-cam” segment. Caught off guard, both quickly scattered out of the frame, prompting Coldplay frontman Chris Martin to quip to the audience, “Either they’re having an affair, or they’re just very shy.”

It’s no coincidence that Paltrow was chosen for this temporary spokesperson role, as Chris Martin is, of course, her ex-husband. In the wake of the viral kiss-cam moment and the widespread attention it garnered, both Andy Byron and Kristin Cabot have since resigned from their positions at Astronomer.

While the scandal has continuously drawn attention (and perhaps a few chuckles) towards Astronomer, it also had a surprising ripple effect on Coldplay’s music. According to data from Luminate, sourced by Billboard, the seven-time Grammy Award-winning group’s on-demand audio streams saw a significant 25 percent increase on Thursday alone. In the five days preceding the Boston concert, Coldplay had recorded 28.7 million streams, highlighting the powerful, if unconventional, impact of the viral moment.