June 09, 2025: Hailey Bieber’s billion-dollar skincare brand Rhode just pulled off a marketing masterstroke by casting rising star Harris Dickinson as the face of its latest hydration mist. The unexpected yet undeniably effective move has sent the internet into a frenzy—and fans are here for it.
Known for his magnetic on-screen presence in critically acclaimed films like Beach Rats, The King’s Man, and more recently the sultry indie hit Babygirl, Dickinson is now stepping into the world of skincare, and Hailey Bieber couldn’t be more thrilled.
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In a recent interview, Bieber revealed the reasoning behind her casting choice:
“I watched Babygirl and I thought it was so great. I knew for this campaign that I really, really wanted to use a male face. I’m just really a fan of his work, and I felt like there could be great synergy between him and Rhode.”
She added that the campaign was crafted to strike a balance between aesthetic appeal and subtle storytelling:
“I didn’t want anything to feel too on the nose with Babygirl. I never want to make anything feel gimmicky… I wanted it to feel chic and sporty.”
Internet Reacts: “This Girl Really Knows the Market”
As soon as the campaign went live, social media exploded with reactions. Fans and followers flooded platforms like Instagram and X (formerly Twitter) with praise for the unexpected casting.
- “He was so good in Babygirl, so I’m not mad at this,” said one fan.
- Another user wrote, “He’s hot… the end lmao.”
- One particularly enthusiastic reaction summed it up: “Hailey, this was a power move.”
Clearly, Rhode’s strategy of using Dickinson’s rising appeal—without oversexualizing or overhyping—resonated deeply with audiences. It felt smart, stylish, and above all, authentic.
Who Is Harris Dickinson?
If the name sounds familiar, it’s because Harris Dickinson has quietly been building an impressive résumé in both indie and mainstream cinema. His breakout role in Beach Rats (2017) put him on the map, and he’s since starred in The King’s Man and Triangle of Sadness, the latter of which won the Palme d’Or at Cannes. Most recently, his performance in Babygirl alongside Nicole Kidman cemented his status as one of the most compelling actors of his generation.
Beyond the screen, Dickinson has been making waves in fashion, too, with campaigns for Loewe and Dior already under his belt.
A Power Move in Beauty Branding
By blending high fashion, Hollywood appeal, and subtle storytelling, Hailey Bieber and Rhode have crafted a campaign that breaks norms and grabs attention—without resorting to gimmicks. With Dickinson’s quiet intensity and Rhode’s growing global reach, this collaboration might just redefine how men are positioned in beauty branding.