Hilton And Deepika Padukone Unveil ‘It Matters Where You Stay’ Campaign Highlighting India’s Ambition And Hospitality

June 15, 2025: Global hospitality leader Hilton (NYSE: HLT) has launched the latest chapter of its successful ‘It Matters Where You Stay’ campaign, this time featuring Indian superstar and global icon Deepika Padukone. The new campaign, filmed in Bengaluru—Deepika’s hometown—puts a spotlight on the evolving face of ambition and hospitality in India.

As one of the most successful and versatile personalities in India, Deepika Padukone represents a generation that is bold, grounded, and constantly on the move. The campaign draws inspiration from her story of hard work, balance, and personal success, offering a glimpse into how the right stay can elevate life’s everyday and extraordinary moments.

Hilton’s campaign goes beyond hotel rooms—it’s about delivering an experience that supports and empowers guests in every way. Whether it’s prepping for an important meeting, finding a moment to unwind, or enjoying a perfectly brewed cup of coffee before the day starts, Hilton’s intuitive service ensures every detail is thoughtfully considered.

“At Hilton, we’re For The Stay—an experience you only get at Hilton and our 24 brands around the world,” said Mark Weinstein, Chief Marketing Officer at Hilton. “The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them.”

Through Deepika Padukone’s lens, the campaign illustrates how Hilton’s hospitality meets the needs of India’s modern traveler—one who is ambitious, mindful, and constantly pushing boundaries.