Is Anurag Kashyap Right to Call Out Netflix’s Strategy?

June 8, 2025: Filmmaker Anurag Kashyap has fired back at Netflix co-CEO Ted Sarandos after the latter questioned whether launching Sacred Games as Netflix India’s first original series was a strategic misstep.

Is Anurag Kashyap Right to Call Out Netflix’s Strategy?

Sarandos made the remarks during an appearance on Nikhil Kamath’s podcast, where he suggested that Sacred Games might have been too niche and that a more “populist” show could have better suited Netflix’s entry into the Indian market.

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Kashyap, never one to shy away from controversy, responded via Instagram with a pointed jab:“He should have started with Saas-Bahu… he would have done well. Which he is doing now. I always knew the tech guys are dumb when it comes to storytelling, but @tedsarandos is the definition of dumb — that I didn’t know.”

The filmmaker also posted a screenshot of Sarandos’ comments, making his displeasure clear.

Sacred Games, which premiered in 2018, starred Saif Ali Khan and Nawazuddin Siddiqui and was co-directed by Kashyap and Vikramaditya Motwane. It received widespread acclaim for its bold storytelling and cinematic quality, setting a new benchmark for Indian web series. Although its second season received mixed reviews, the show is still considered a groundbreaking moment in India’s OTT history.

Srishty Mishra

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