
‘Jiju Se Retirement Cancel Karwa Do’: Viral Trend Turns Anushka Sharma’s ‘Relatives’ into Celebs
June 16, 2025: A quirky and wildly viral Instagram trend dubbed “holyfcknairball” (also seen as “holyfknairball”) is sweeping through social media, as lesser-known users jokingly claim to be relatives of Bollywood celebrities — from Anushka Sharma to Madhuri Dixit and Malaika Arora.
The trend has exploded in recent days, with users posting selfie-style Reels or lip-syncs, casually dropping bombshells like: “I’m Anushka Sharma’s sister” or “Madhuri Dixit is my bua (aunt)”. While most viewers recognize the sarcasm, the outrageously deadpan delivery of these claims has led many to take them literally — at least initially.
One user went viral after claiming to be Anushka Sharma’s sister, sparking hundreds of confused and hilarious comments. A viewer asked if that made Virat Kohli her jiju (brother-in-law) — to which she cheekily replied, “Haan” (yes).
While the reel was clearly a joke, many missed the punchline. One viewer asked, “If she’s family, why don’t they follow her?” while another commented, “Virat bhai ka phone number de do.” Ultimately, the Instagrammer ‘liked’ a comment that clarified: “Damn the joke went flying over everyone’s head 💔🥀.”
The trend quickly caught on, with others uploading Reels claiming they were related to Malaika Arora, Madhuri Dixit, and even international stars. The comment sections are flooded with equally funny replies like:
The #holyfcknairball trend is the latest example of how Gen Z humor blends irony, absurdism, and trolling to generate content that’s half performance, half inside joke. Whether people genuinely believe the claims or just play along in the comments, the engagement is undeniable.
As more creators jump on the trend, don’t be surprised if your feed is suddenly full of long-lost “relatives” of Bollywood’s biggest names. After all, in the world of Instagram, everyone’s just a cousin away from stardom.
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