The pop star Justin Bieber showed his support for his wife Hailey’s booming beauty brand as she stepped into a new chapter as Chief Creative Officer and Head of Innovation.
Justin Bieber is proudly celebrating his wife Hailey Bieber’s latest milestone in the beauty industry!
On Wednesday, May 28, Hailey, 28, announced that her skincare brand, rhode, has been acquired by e.l.f. Beauty for a jaw-dropping $1 billion. The news quickly set social media abuzz as Hailey shared her excitement and vision for the future of her brand.
Taking to Instagram, Hailey posted a statement that captured her ambition and gratitude. “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,” she wrote.
“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode,” she continued. “I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.”
Hailey, who will now take on the roles of Chief Creative Officer and Head of Innovation for rhode, also expressed her enthusiasm for what lies ahead. “I feel invigorated, excited, and more ready than ever,” she explained. “This next chapter is going to be even more incredible together! As I’ve said, this is only the beginning. 🤍.”
She concluded her announcement by thanking her team and the “supportive” rhode community. “This is a dream realized, and I’m so grateful to everyone who’s been a part of it,” she wrote.
In an interview with Allure, Hailey reflected on how surreal the moment felt. “When you’re launching a brand, you’re just so focused on what’s right in front of you at the time. And of course, you always have really big dreams and really big goals for it. This is definitely one of those things being realized. I could have never anticipated that it would happen at this exact time,” she said. Hailey also highlighted the importance of finding the right partnership, adding, “Vibes matter!”
Justin, 31, was quick to show his support by sharing a screenshot of Hailey’s announcement in his Instagram Stories carousel. While he didn’t add his own caption, the act itself spoke volumes, showing his pride in her achievement.
Earlier in the day, Justin posted a playful Instagram carousel featuring him and Hailey. In one snapshot, Hailey beamed with joy while sitting on Justin’s lap, and the next slide zoomed in on the couple’s affectionate moment.
This sweet show of support comes on the heels of Justin’s earlier Instagram post from May 20, where he celebrated Hailey’s first-ever Vogue cover. In a vulnerable caption, Justin recalled a past disagreement with Hailey. “Yo this reminds me when Hailey and I got into a huge fight,” he wrote. “I told hails that she would never be on the cover of Vogue. Yikes I know, so mean.”
He ended the post with an apology, writing, “So baby u already know but forgive me for saying u wouldn’t get a vogue cover cuz clearly i was sadly mistaken.” Justin later replaced the caption with a series of emojis that captured his playful and supportive energy.
With her new partnership and a $1 billion milestone under her belt, Hailey is charting a course for the future of rhode while Justin stands firmly by her side.