Justin Bieber’s No-Caption Post for Hailey’s Rhode Win Sparks Meme Fest

May 29, 2025: Hailey Bieber has reached a remarkable milestone in her entrepreneurial journey—her skincare brand, Rhode, has been acquired by e.l.f. Beauty in a blockbuster $1 billion deal. The acquisition has sent ripples through the beauty industry, solidifying Hailey’s status as a major player in the business world. However, it was her husband Justin Bieber’s understated reaction to the big news that ended up stealing some of the spotlight.

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To celebrate the moment, Justin took to Instagram and posted a picture of Hailey dressed in a sleek white suit along with a screenshot of her official announcement. But it was his decision to leave the post without a caption that drew immediate attention—and plenty of speculation.

Fans flooded the comments with humorous and supportive reactions, noting Justin’s silent but meaningful gesture. One user wrote, “Went with the no caption this time around!” while another joked, “Bro is in caption jail!” Others speculated that Justin was taking a more respectful approach after a previous post stirred controversy.

The Caption Controversy

For context, Justin had previously faced backlash for a caption accompanying Hailey’s Vogue cover, where he recalled telling her during a fight that she would “never be on the cover of Vogue.” Though he apologized in the same post, critics called him out for being unnecessarily harsh and attempting to overshadow Hailey’s achievement. The backlash led Justin to edit the caption and replace it with emojis.

This time, the pop star seemed to have learned from past mistakes, letting Hailey’s success speak for itself.

Ongoing Relationship Speculation

Justin and Hailey’s relationship has been under public scrutiny in recent months. Rumors swirled after Justin reportedly unfollowed Hailey and her father on Instagram. Hailey later clarified that it was likely a glitch. Despite the rumors, the couple welcomed their first child, Jack Blues Bieber, on August 23 last year.

A New Chapter for Rhode

Launched in 2022, Rhode quickly became a fan-favorite for its minimalist skincare offerings. With the acquisition by e.l.f. Beauty, the brand is poised to expand globally, and Hailey has expressed her excitement about the next phase.

In her official statement, Hailey shared her vision for Rhode’s future, promising innovation, accessibility, and continued authenticity. “When you truly love something, you nurture it,” she wrote. “I’m so proud of what we’ve built, and I’m even more excited for what’s to come.”

As Hailey steps into a new chapter of her brand’s evolution, fans and the beauty world alike are keeping a close eye—and perhaps reading between the (caption-less) lines.