“We Were Artists Back When..”, Says Kriti Sanon At IIFA Utsavam 2024

Kriti Sanon made a fashionable appearance at the IIFA Utsavam 2024, discussing the pressures artists face from social media.

Reflecting on her journey through both eras of limited and prominent social media, she noted the scrutiny over personal choices and the constant data consumption that can diminish excitement around celebrity encounters.

While speaking to the media at the IIFA Utsavam 2024, she said, ” I think when we were artists back when there was no social media. I think I’ve been in the generation that has passed through it, like I started when there was no social media and then I entered the social media, so I’ve seen both. I think there’s a lot more scrutiny on everything, what you’re wearing, what you’re seeing, where you’re seen, where you’re spotted and also I feel like people are just consuming data constantly and it also takes away from the excitement of seeing celebrities and actors as well, because you’re seeing them like every now and right now.”

She continued, “I mean there are pros and cons of both. We can obviously connect to our fans a lot more easily. We probably do two films a year but then the rest of the time we can sort of connect with them. So, I think there are pros and cons both.”

Kriti is also stepping into production with her film Do Patti, expressing excitement and nervousness about her debut. The IIFA event celebrates South Indian cinema and features performances by various stars .