Marcus Lemonis Returns With ‘The Fixer’: A Sharper, More Strategic Business Reality Series on FOX

[Los Angeles, US], July 17: Marcus Lemonis, best known as the no-nonsense business guru from CNBC’s The Profit, is back on screens with a new reality series titled The Fixer. The show premieres Friday, July 18 on FOX with a double-episode launch, offering a more strategic and evolved take on Lemonis’ business transformation model.

What’s New in The Fixer?

While the DNA of The Fixer shares similarities with The Profit—helping struggling or stagnant small businesses—Lemonis says this series broadens its scope. “The Fixer features a mix of businesses—some on the brink, others primed for explosive growth,” he says. “We’re not just saving businesses anymore. Some of these are ready to go from $5 million to $20 million.”

Lemonis also admits that he has become “firmer and more direct,” focusing heavily on return on investment. “I’m not doing this for charity,” he says bluntly. “I want to know I can add value and make money.”

The 3 P’s Strategy Still Holds

Lemonis continues to rely on his tried-and-true business philosophy: People, Process, and Product. “Does the company have the right people? Is the product or service still relevant? Is there a clear process? Those three questions can change any business,” he explains.

Early Episodes: From Fitness to Auto Shops

The premiere includes Perspirology, a boutique fitness concept from New Jersey that Lemonis sees potential in for expansion. However, conflicting financial priorities between the married co-owners make the transformation tense.

Another featured business is Jazz Audio, a car accessory and repair shop in Long Island, where a self-absorbed owner faces hard truths about leadership, inventory, and employee respect. “That one hit close to home—I grew up in the auto business,” Lemonis says.

High-Stakes Deals and Cultural Sensitivity

The show doesn’t shy away from big numbers. One upcoming deal reportedly involves a $500,000 investment. In another, Lemonis partners with three Orthodox Jewish entrepreneurs running a popcorn company, with final approval hinging on a rabbi flown in from Israel. “As a Lebanese man married to a Jewish woman, it was deeply personal. I wanted to show love and respect for Jewish culture, especially in these times,” he reflects.

Real Outcomes, Not Fairy Tales

Unlike many reality shows, The Fixer won’t guarantee happy endings. “Some negotiations go badly—really badly,” Lemonis warns. “That’s real life. And I told FOX not to sugarcoat it.”

Smarter, Not Louder

Now in his 50s, Lemonis says he’s matured. “I’ve learned yelling doesn’t fix anything. Calm clarity is more effective.” But he admits that viewers will still see him lose patience at times—particularly when he’s insulted or lied to.

Visual Learning, Real Teaching

A hallmark of Lemonis’ shows is their use of infographics to demystify business math. “Even Jamie Dimon [CEO of JPMorgan Chase] called me once just to say that the graphics made business so easy to understand, even for his 12-year-old.”

Lessons from Legal Battles

Following lawsuits filed during The Profit (which Lemonis won), he’s made one strategic change: now, business negotiations happen at the end of each episode rather than at the beginning. “I want to see the full picture before I commit,” he says.

From Beirut to Boardroom

In a personal revelation, Lemonis confirmed he was left at an orphanage in Beirut at just four days old—proof, perhaps, that business acumen and resilience can come from even the most humble beginnings.

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