Facing backlash over filming in ancient Mayan ruins, the YouTuber says he had full permits, respected Mexican heritage, and even funded local water projects.
May 20, 2025: YouTube megastar MrBeast has addressed the growing criticism surrounding his viral video titled “I Survived 100 Hours in an Ancient Temple”, filmed in Southeastern Mexico. Released on May 10, the video featured the influencer and his team exploring Mayan ruins, swimming in cenotes, eating local food, and spending a night in a temple. It quickly garnered millions of views—but also ignited a storm of backlash.
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Critics, including archaeologists and Mexico’s National Institute of Anthropology and History (INAH), accused MrBeast—real name Jimmy Donaldson—of monetising Mexico’s cultural heritage and using the sacred sites to promote his chocolate brand Feastables. INAH confirmed that although filming was permitted, monetisation or promotion of commercial products at protected sites was not.
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Over the weekend, MrBeast posted a detailed statement on social media, dismissing the allegations and expressing disappointment over the misinformation being spread.
I’ve seen a lot of stories about our recent video in Mexico and wanted to clear some false things being said. Me and my team have great respect for the Mexican and Mayan culture and people. We did this video to get people all over the world excited to learn more about their… pic.twitter.com/CCRo4Hu1X5
— MrBeast (@MrBeast) May 18, 2025
“Me and my team have great respect for the Mexican and Mayan culture… We filmed with full permits, followed all rules, had archaeologists guide us, and even had the governor of the state support us,” he wrote.
He clarified that all brand mentions, including those of Feastables, were filmed away from national monuments, and no sacred structures were exploited. He also denied rumours of being sued, calling them “false and saddening.”
The YouTuber also revealed philanthropic work conducted during the shoot, including funding wells and water projects in local communities, and said he’s working with INAH to create a fund supporting local archaeology.
“I hope to go back someday and continue to share how awesome the culture is with the world,” he added.
However, the controversy persists. Mexico’s Ministry of Culture has said it will review the permit’s terms and possibly pursue sanctions for any violations, while INAH has acknowledged that some scenes—such as a helicopter landing and drone footage inside the Kukulkan pyramid—may have been created or altered in post-production.
Meanwhile, Mexican President Claudia Sheinbaum has requested a report from INAH detailing what was allowed during filming.
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MrBeast, Jimmy Donaldson, Mayan ruins, Mexican temple controversy, INAH, Mexico Ministry of Culture, cultural heritage, YouTube controversy, Feastables, influencer backlash