MrBeast Reacts On Danielle’s Contract Dispute With NewJeans

MrBeast breaks his silence on X (formerly Twitter) with a cryptic reply, fueling viral memes and desperate pleas for the YouTuber to intervene in the K-pop corporate war.

January 7, 2026: In one of the most unexpected crossovers in digital history, the world’s most-subscribed YouTuber, MrBeast (Jimmy Donaldson), has been drawn into the escalating legal battle between K-pop label ADOR and ousted NewJeans member Danielle Marsh.

On Tuesday, January 6, 2026, after days of being tagged in thousands of “Save NewJeans” posts, MrBeast finally responded. Resharing a news report regarding Danielle’s contract termination on X, the creator simply asked:

“What do I need to do?”

The five-word response immediately went viral, garnering millions of views within hours. While most observers viewed the comment as a light-hearted acknowledgment of the “spam” in his comments section, desperate fans (known as Bunnies) have taken it as a glimmer of hope.

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The “Bunnies” Proposal: Buy HYBE or Pay the Fine

The fan campaign, trending under the hashtag #MrBeastSaveNewJeans, has moved beyond Instagram comments into a full-scale digital movement. Some of the most popular (and eccentric) suggestions from fans include:

• The Hostile Takeover: Fans are urging the billionaire creator to “Buy HYBE” (the parent company of ADOR) to reinstate Danielle and former CEO Min Hee-jin.
• The Legal Fund: Others have asked him to fund Danielle’s defense against ADOR’s massive 43.1 billion KRW ($30 million) damages lawsuit.
• The “Beast Games” Solution: Memes have flooded TikTok suggesting a “$1 Lawyer vs. $1,000,000 Lawyer” video to settle the contract dispute.

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Context: The Collapse of NewJeans as Five

The chaos stems from a bombshell announcement on Monday, December 29, 2025, when ADOR officially cut ties with Danielle.

• The Reason: ADOR cited “irreparable trust issues” and “difficulties in her continuing as an artist” under the label.
• The Lawsuit: Alongside the termination, ADOR filed a staggering lawsuit against Danielle, a member of her family, and Min Hee-jin, alleging contract violations that delayed the group’s activities.
• The Split: As of January 7, members Hanni, Haerin, and Hyein have resumed activities with ADOR. Minji remains in negotiations, but with Danielle officially out, the “NewJeans is Five or Nothing” slogan has become the rallying cry for the current protests.

Is a “Beast Intervention” Possible?

While MrBeast’s net worth was estimated at over $1 billion in 2025, the market cap of HYBE exceeds $6 billion, making a “buyout” highly improbable. Industry experts suggest the fans’ real goal isn’t a purchase, but rather “global visibility” to pressure the K-pop giant into a more amicable settlement.