The actress reveals how some actors use her name as a marketing tool to promote their dance numbers, insisting she refuses to engage in such tactics.
March 9, 2025: Bollywood’s dance sensation Nora Fatehi is calling out the industry’s PR manipulation tactics. In a candid interview with BBC Asian Network, the Dilbar star expressed frustration over how some actors allegedly pay PR agencies to compare their songs to hers—often at her expense.
“PR Agencies Use My Name as a Marketing Tool”
Nora, known for her electrifying performances in hit dance numbers, revealed that her name is often dragged into marketing campaigns for new songs.
💬 “Whenever a new song is released, PR agencies run campaigns saying, ‘Nora’s career is over’ or ‘She can eat 100 Noras for breakfast.’ I know exactly who is behind this and how much they pay to do it.”
💬 “I get PR packages urging me to do the same, but I refuse. I won’t bring others down to promote myself,” she added.
Who is she talking about? And which ones were good?
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Industry’s Double Standards and Nora’s Comeback
Nora also pointed out the industry’s hypocrisy—where actresses want the freedom to do dance numbers, but she is judged when she aspires for lead roles.
📌 “My logic is simple: Everyone should be allowed to do songs and act. But it should be fair for everybody.”
📌 “I observed all this while recovering from an ankle injury. Some songs were good, others were downright bad.”
Speculation Rises: Who is She Talking About?
Fans on Reddit were quick to speculate that Nora was referring to rising stars like Sharvari, Srileela, and Rasha Thadani, who have recently been compared to her in various PR campaigns.
💬 “I saw a lot of posts comparing them to Nora and saying her career is over,” commented one fan.
💬 “She’s talking about the ‘Uui Amma’ girl (Rasha)…,” wrote another.
Nora Fatehi’s Next Big Project: Be Happy
Despite industry politics, Nora is gearing up for her next film, Be Happy, alongside Abhishek Bachchan. Directed by Remo D’Souza, the dance-drama follows a single father learning to dance for his daughter’s dream. The film premieres on March 14 on Amazon Prime Video.
🎬 With her strong stance and exciting projects ahead, Nora Fatehi is far from being ‘over’—she’s just getting started.
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