‘Pitch To Get Rich’: Karan Johar Announces Fashion Reality Show With Bollywood Celebs

The groundbreaking new series from Dharmatic Entertainment features an unprecedented panel, including Akshay Kumar and Malaika Arora, plus top industry tycoons as investors.

Filmmaker Karan Johar has launched the highly anticipated teaser for ‘Pitch to Get Rich,’ a groundbreaking reality series set to revolutionize the fashion business landscape. Produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show features a colossal investment pool of ₹40 crore aimed at backing the country’s next generation of fashion entrepreneurs.

Karan Johar, who introduced the series with the promise, “You have a fashion startup, you have the vision. We have the fund,” called it a “first-of-its-kind fashion entrepreneur reality series.”

A Convergence of Entertainment and Industry

What sets ‘Pitch to Get Rich’ apart is its unprecedented lineup of judges, mentors, and investors, bridging the gap between Bollywood royalty and business tycoons. The panel includes:

• Entertainment Icons: Karan Johar, Akshay Kumar, Manish Malhotra, and Malaika Arora.
• Leading Business Tycoons: Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar.

This unique convergence makes the series the first platform where India’s biggest entertainment icons and industry leaders unite to champion fashion entrepreneurship.

The Format: From Pitch to Payday

The series will spotlight 14 carefully chosen founders as they pitch their innovative ideas, tackle real-world business challenges, and compete for crucial funding and mentorship.

Apoorva Mehta, CEO of Dharmatic Entertainment, highlighted the show’s potential, stating, “This series is not just entertainment, it’s a catalyst that brings fashion, business, and innovation together, showcasing how Indian creativity can thrive on a global stage.”

Sanjay Nigam, Founder of the Fashion Entrepreneur Fund, emphasized the show’s broader mission: “Pitch to Get Rich is about championing ‘Make in India’ and giving real business opportunities to fashion talent.”

Star-Studded Guest Appearances

Adding to the glamour quotient, the teaser also revealed guest appearances from Bollywood stars, including Saif Ali Khan, Sara Ali Khan, Shibani Dandekar Akhtar, and Ananya Panday.

The series promises to put India’s booming fashion industry in the national spotlight, celebrating homegrown talent and innovation. ‘Pitch to Get Rich’ breaks the mold, premiering exclusively on Jio Hotstar starting October 20th.