The Ravi Teja and Sreeleela starrer, Mass Jathara, postponed its Friday release to 6 PM to minimize competition with the colossal re-release of S. S. Rajamouli’s Baahubali The Epic, which has already smashed re-release records.
A Strong Start for Mass Jathara Despite Box Office Strategy
The new Telugu film, Mass Jathara, starring Ravi Teja and Sreeleela and directed by Bhanu Bhogavarapu, is showing promising momentum in advance ticket sales. According to a report from Sacnilk.com, the film has grossed over ₹62.12 lakh in advance bookings for its opening day in the Telugu market alone.
This figure was achieved through the sale of 46,897 tickets across 2,315 shows.
In a strategic move to secure a stronger box office position, the film’s producers decided to set the worldwide release for 6 PM on Friday. This later timing aims to avoid a possible direct clash with the highly anticipated re-release of the Baahubali franchise compilation.
Sithara Entertainments, one of the film’s producers, celebrated the early success, tweeting, “This is just the beginning of the MASS Mania! #MassJathara into @bookmyshow hourly trends, setting the tone for an explosive box-office ride. Grand Premieres from TODAY @ 6 PM onwards Worldwide!”
Mass Jathara Storyline and Details
Mass Jathara is an action-packed drama where Ravi Teja plays a justice-driven railway police officer. His character becomes central to a major drug bust, putting him in conflict with a ruthless syndicate led by Naveen Chandra, whose main weapon is a snake. Sreeleela plays the female lead and his love interest. The film also features veteran actor Rajendra Prasad as Ravi Teja’s eccentric grandfather.
The movie is jointly produced by Naga Vamsi S and Sai Soujanya under the banners of Sithara Entertainments & Fortune Four Cinemas and is slated for its grand worldwide premiere on October 31.
Baahubali The Epic Smashes Re-Release Records
The fierce competition for which Mass Jathara made its strategic move comes from the re-release of the epic franchise, titled Baahubali The Epic. This special version combines Baahubali: The Beginning (2015) and Baahubali: The Conclusion (2017), both directed by S. S. Rajamouli.
The re-release has proven to be a massive phenomenon, setting unprecedented benchmarks for Indian cinema re-releases:
- India Pre-Sales: The film has already earned ₹5 crore in India through pre-sales, achieving the biggest opening for an Indian film re-release.
- Worldwide Pre-Sales: Trade sources predict Baahubali The Epic will earn over ₹10 crore worldwide in pre-sales just for its opening day, making it the first Telugu re-release to hit the ₹10 crore mark globally.
The original Baahubali: The Beginning starred Prabhas, Rana Daggubati, Anushka Shetty, Tamannaah Bhatia, Ramya Krishnan, Sathyaraj, and Nassar.