Celebrated singer Shreya Ghoshal has said that social media numbers are not the true measure of a song’s success. In a recent interaction, she stressed that while digital platforms have transformed the music industry, real achievement lies in live audience connection—not in online metrics.
‘Concert Response Is the Real Test’
Shreya pointed out that likes and views can be misleading. “Everything can be bought,” she remarked, adding that the real validation comes when audiences sing along during concerts. For her, a song becomes successful when listeners remember it, request it again, and emotionally connect with it in a live setting.
She explained that even if audiences hear a song for the first time at a concert, true success is when they recall it later and ask for it again. According to her, this “multiplicity effect” in live shows is the biggest win for any artist.
Social Media’s Growing Influence
While she does not chase numbers, Shreya acknowledged the powerful role of social media in reviving music. She cited how “Dil Kaa Jo Haal Hai” from Besharam and “Jugraafiya” from Super 30 began trending years after their release, calling it the “magic of social media.”
She noted that today’s music landscape is far more democratised. Audiences now decide what becomes popular, thanks to streaming platforms and online communities. According to her, it’s no longer about being told what is good music—listeners themselves shape the fate of songs.
The Unstoppable Tour
Shreya is now preparing for The Unstoppable Tour, a revamped concert experience following the success of her previous global run. After performing in nearly 50 cities with sold-out shows, she plans to present a more personal and creatively refreshed journey through her music, making the upcoming tour distinct and emotionally immersive for fans worldwide.