During the premiere of her new film, the actress was heckled by a woman shouting “racist” over a viral ad campaign that used the phrase “good jeans,” which was widely misinterpreted online.
August 6, 2025: A new American Eagle commercial campaign for their jeans has caused a lot of trouble for actress Sydney Sweeney on social media. Some people thought the campaign’s tagline, “good jeans,” meant “good genes,” which led to accusations of racism because Sweeney has blue eyes and blonde hair.
The argument has spread beyond social media. TMZ posted a video of Sweeney being booed during the opening of her movie Americana. As the actress arrived, a woman could be heard yelling, “Stop the ad, that’s racist.” Sweeney and her crew didn’t seem to care about what happened, which made Reddit users even more angry.
Because of the outcry, both American Eagle and Sweeney’s followers have gone to her rescue. The firm put out a statement saying that the commercial “is and always was about the jeans.” The jeans she wore. “Her story.” Fans on social media told detractors to “put this energy into the real problems.” In an unexpected turn, US President Donald Trump also spoke out on Truth Social, calling Sweeney a “registered Republican” and the ad the “HOTTEST” one out there.
