With just ₹3 Cr to go, Mani Ratnam’s action drama faces harsh reality as earnings plunge to ₹30 lakhs/day
June 20, 2025 | Kamal Haasan’s ambitious action drama Thug Life is fighting a losing battle at the box office. After 13 days in theatres, the film has collected a worldwide total of ₹96.84 crore — agonizingly close to the ₹100 crore mark. But with daily earnings crashing below ₹30 lakhs, hopes of recovery look bleak. Trade analysts have already labelled it a commercial flop.
📉 Thug Life India Box Office Performance (Net Collection)
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Despite a promising first weekend, the film collapsed rapidly:
- Week 1: ₹44.00 crore
- Day 9: ₹0.64 crore
- Day 10: ₹0.85 crore
- Day 11: ₹0.85 crore
- Day 12: ₹0.35 crore
- Day 13: ₹0.30 crore
- 🇮🇳 India Total (Net): ₹47.20 crore
- 🇮🇳 India Gross: ₹55.69 crore
🌍 Overseas Performance
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The film’s international run has concluded, pulling in:
- 🌐 Overseas Total: ₹41.15 crore
💰 Thug Life Total Worldwide Collection (13 Days)
- 🌎 Worldwide Gross: ₹96.84 crore
- 🎯 Target for ₹100 Cr Club: ₹3.16 crore
- 📝 Verdict: Flop
Despite direction by Mani Ratnam and a star-studded cast, Thug Life couldn’t match expectations set by its ₹200 crore budget. It now trails behind other Tamil hits like Suriya’s Retro (₹60.55 Cr) in 2025.
🚨 What Went Wrong?
- Rapid drop in footfalls post-opening weekend
- Underwhelming word-of-mouth despite high expectations
- Stiff competition from other regional and Hindi releases
- Low overseas repeat viewership
🎯 Summary Table
| Metric | Value |
|---|---|
| Budget | ₹200 crore |
| India Net Collection | ₹47.20 crore |
| India Gross Collection | ₹55.69 crore |
| Overseas Collection | ₹41.15 crore |
| Worldwide Total | ₹96.84 crore |
| Verdict | Flop |
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