Vikram Bhatt’s ‘Bloody Ishq’: A New Twist on Horror Comedy

Filmmaker Vikram Bhatt, promoting his upcoming thriller Bloody Ishq starring Avika Gor and Vardhan Puri, shared intriguing insights in an exclusive interview with ANI.

“We call it horror comedy. The era of horror comedy, where we mix comedy with horror. In the same way, we have mixed thriller with horror. It is something new. We hope that the audience will like it,” Bhatt explained, highlighting the film’s unique genre blend.

When asked about Avika Gor’s performance, Bhatt humorously remarked, “Very bad. Avika is so, so bad in the movie that I don’t know what to tell you.” He then earnestly added, “But the truth is that I don’t think that without Avika, Bloody Ishq could have been made. Because of the kind of love, sincerity, and dedication that Avika has given to her performance, Bloody Ishq would not be Bloody Ishq without her. And I am not saying this because every director praises their actors, but I genuinely feel this.”

Earlier in July, the makers of Bloody Ishq unveiled its thrilling trailer, which promises to send chills down your spine. Directed by the master of horror films Vikram Bhatt and produced by Mahesh Bhatt, the trailer opens with a woman who has lost her memory after an accident. As she arrives on an island with her husband, she begins to experience unexpected situations inside her home.

The trailer also draws parallels to Bhatt’s previous hit film Raaz (2002), starring Bipasha Basu and Dino Morea, with its eerie atmosphere and ghostly scenes.

Bloody Ishq is set to release on July 26 on Disney+ Hotstar.