July 13, 2025: Justin Bieber is celebrating a major personal and professional milestone with the release of Swag, his first solo album in over four years—and he’s doing it with wife Hailey Bieber right by his side. According to sources close to the couple, Swag marks a new chapter for the Grammy-winning artist, who created the album completely on his own terms.
After ending his longtime partnership with manager Scooter Braun in 2023, Bieber finally had full creative control. He chose his collaborators, used only live vocals and instruments, and leaned into a more raw, stripped-down sound that blends R&B, pop, and experimental production.
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“Hailey supported Justin to follow his artistic instincts,” said a source. “She helped him trust himself. This is the artist she’s always known, and now the world gets to hear him that way too.” The album features 21 tracks, including appearances by Gunna, Sexxy Red, and others, with lyrics described as “darker, more vulnerable, and less polished”—but still upbeat and emotionally rich.
Released on July 12, Swag is already being praised as Bieber’s most personal and authentic project yet. Even Braun publicly showed support, calling the album “beautiful” and “raw.” Now a father and fully independent artist, Justin is relishing the chance to share music that feels fully his own—with Hailey as his biggest cheerleader along the way.