The global icon teams up with Hugo Boss for its first-ever underwear campaign, leaving fans swooning over the steamy visuals.
February 2, 2025: David Beckham has kicked off 2025 in the most jaw-dropping way possible, starring in a sizzling new campaign for Hugo Boss that has fans worldwide in a frenzy. The legendary footballer turned style icon is the face of Hugo Boss’s One Bodywear collection, marking the German brand’s first-ever dedicated underwear campaign.
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In this cinematic ad, directed by Trey Laird’s Team Laird and photographed by renowned duo Mert & Marcus, Beckham effortlessly blends style and seduction. The campaign opens with the former athlete stepping out of a sleek vintage sports car in a sharp suit before entering a dimly-lit, moody warehouse apartment. But the real showstopper comes when Beckham strips down to his Boss trunks, flaunting his toned physique under a stream of cascading water.
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Fans Lose Their Minds
Social media has exploded with reactions to the steamy campaign, with fans turning Beckham’s shower scene into an instant viral sensation. One user wrote, “David Beckham is ageing like fine wine and showing everyone who the real Boss is.” Another joked, “Wrong profession! He should be a full-time model.” The thirst for Beckham’s visuals even inspired artistic comparisons, with one fan declaring, “Hang this in the Louvre!” A cheeky admirer quipped, “I wish I were Victoria Beckham to enjoy this masterpiece daily.”
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Why Beckham Was the Perfect Choice
Hugo Boss CEO Daniel Grieder explained that selecting Beckham as the face of the One Bodywear line was an obvious decision. “David Beckham is a global icon. From America to Europe to Asia, he’s universally loved by men and women alike,” said Grieder. The collaboration came naturally, as Beckham, known for his stylish persona, immediately embraced the idea of fronting an underwear campaign.
Quien fuera Victoria Beckham para comer así de rico todos los días. 🫦🤤
— jennerbastilla.bsky.social (@BastillaJenner) January 31, 2025
David Beckham para la reciente campaña de Boss bodywear con fotografía y dirección de Mert & Marcus. pic.twitter.com/ZeUl0hIRp3
This isn’t Beckham’s first association with Hugo Boss—he previously starred in campaigns for the brand’s tailored looks. However, his debut as the face of their bodywear line has taken the partnership to a whole new level. Fans, fashion enthusiasts, and social media alike agree: it’s a match made in heaven.
Tags:
David Beckham, Hugo Boss, One Bodywear Campaign, Celebrity Endorsements, Men’s Fashion, Underwear Ads, Viral Campaigns, Style Icons, Luxury Brands, Fashion Industry.