Over 350 Manganiyar Artists Unite on National Youth Day to Showcase Rajasthan’s Musical Traditions Amidst Barmer’s Desert Beauty
Barmer (Rajasthan), January 10: Rajasthan’s rich cultural heritage is set to dazzle the world as STAGE OTT unveils the Rohidi Music Festival, a grand celebration of the state’s vibrant musical traditions. Scheduled for January 12, 2025, this extraordinary event will transform the sand dunes of Rohidi in the Sheo region of Barmer into a soulful arena of Rajasthani rhythms and melodies.
Timed to coincide with Swami Vivekananda’s birth anniversary and National Youth Day, the festival promises an unforgettable cultural experience, kicking off at 2:00 PM.
A Tribute to Manganiyar Excellence
At the heart of the festival are performances by over 350 Manganiyar artists, globally renowned for preserving Rajasthan’s folklore and history through music. Known for their electrifying performances on platforms like Coke Studio, these artists will captivate audiences with their powerful vocals, traditional instruments like the khartal and dholak, and the profound storytelling woven into their music.
The Manganiyars’ presence, alongside the mesmerizing desert landscape, will offer attendees a rare glimpse into Rajasthan’s timeless artistry and cultural depth.
Vision Behind the Festival
Prominent dignitaries and guests will grace the event, emphasizing its cultural significance. Speaking about the festival’s mission, Vinay Singhal, CEO & Co-Founder of STAGE OTT, said:
“The Rohidi Music Festival is a tribute to Rajasthan’s musical legacy. By bringing the Manganiyars’ artistry to a wider audience, we aim to foster a deeper appreciation for traditional art forms while uplifting the local community. This festival is more than an event; it’s a movement to preserve our nation’s cultural treasures.”
A Platform for Empowerment
Beyond celebrating music, the Rohidi Music Festival serves as a platform to empower Rajasthan’s border communities. By creating employment opportunities, showcasing local talent, and fostering cultural pride, the festival contributes to the social and economic development of the region.
A Day to Remember
Set amidst Barmer’s breathtaking sand dunes, the festival will offer an immersive experience of Rajasthan’s hospitality, heritage, and artistry. Visitors will witness not just musical brilliance but also a celebration of living history, as the Manganiyars share their storied traditions with the world.
Mark your calendars and join us on January 12, 2025, for an extraordinary journey into the heart of Rajasthan’s cultural riches. Together, let’s honor the Manganiyars and preserve the artistic treasures of India.
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