Vijay Deverakonda Takes KFC to New Heights in 'Taste The Epic' Campaign

New Delhi, November 22: KFC has just redefined "epic" with its latest campaign, Taste The Epic, featuring national heartthrob and action star Vijay Deverakonda. In a jaw-dropping promotional stunt, the actor enjoyed his favorite crispy chicken while suspended in a hot air balloon high above the ground, offering fans a literal taste of the extraordinary.

Vijay’s EPIC KFC Experience

The VD 12 actor shared his sky-high culinary adventure on Instagram, posting photos and a video of himself savoring KFC’s iconic menu items. Dressed in a chic black shirt, white linen pants, and a beige beanie, Vijay looked effortlessly stylish as he relished KFC’s Hot & Crispy Chicken bucket and Classic American Zinger.

“For me, good isn’t good enough. I live for the thrill of the extraordinary, the EPIC,” Vijay said. “Whether it’s my work, my hobbies, or the experiences I chase, I’m always searching for the greatest. KFC’s unmatched taste has always been EPIC. Today, I got to enjoy it at India’s most EPIC KFC—in a hot air balloon! Quite literally, an out-of-the-world moment.”

Taste The Epic with KFC

KFC’s Taste The Epic campaign celebrates the bold flavors and unbeatable crunch of its signature menu items. From juicy Hot & Crispy Chicken to bite-sized Chicken Popcorn and crispy Peri Peri Boneless Strips, KFC offers a range of options for chicken lovers.

Highlights from the menu include:

• Hot Wings: Perfect for sharing, these wings bring the crunch to every bite.
• Chicken Rolls: Globally inspired flavors like Thai Spicy, Korean Tangy, and Indian Tandoori.
• Zinger Burgers: Crispy chicken fillets with veggies and sauces in sesame buns.
• Rice Bowlz: Aromatic, satisfying, and ideal as a standalone meal.

Fans can indulge in their favorites across KFC restaurants nationwide, ensuring everyone can "Taste The Epic."

A Campaign to Remember

The Taste The Epic campaign features a dynamic film showcasing Vijay’s thrilling adventure, broadcast across TV and digital platforms as part of a robust 360-degree promotional strategy. The campaign underscores KFC’s commitment to delivering finger-lickin’ good experiences, both in flavor and imagination.

Catch a glimpse of Vijay’s epic journey and explore the full campaign on KFC’s digital channels.