Justin Bieber Debuts Bold Blue Look While Promoting New Brand SKYLRK

After cutting ties with Drew House, Bieber embraces a fresh fashion chapter with SKYLRK, co-created alongside wife Hailey Bieber.

Justin Bieber is turning heads with his latest fashion statement — and a brand-new chapter in his clothing journey.

On Friday, June 6, the 31-year-old singer shared a series of fresh Instagram photos, tagging his mysterious new fashion label, SKYLRK.

“@skylrk 🫶🏼,” he simply captioned the four-image carousel, showcasing a layered, monochromatic blue outfit that hinted at comfort and edge in equal measure.

The first image captured Bieber in a relaxed pose, lounging on a sofa watching sports with a friend. The following mirror selfies revealed his full look: an oversized blue hoodie with front pockets and a silver zipper, paired with brighter blue leggings and classic white socks.

While it remains unclear if all the pieces are from SKYLRK, the label’s Instagram page is currently empty, and its website remains password-protected, adding to the intrigue around the launch.

The new venture comes just two months after Bieber’s very public departure from Drew House, the fashion line he co-founded in 2019 with stylist Ryan Good. The singer made it clear in an April 10 Instagram Story that he was no longer affiliated with Drew House, writing:

“I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House.”

Since then, Bieber has steadily teased SKYLRK on social media. One of his first posts from April included a collection of product shots — sunglasses, phone cases, and apparel — which fans quickly compared to items from Rhode, the beauty brand founded by his wife, Hailey Bieber.

Hailey soon confirmed her involvement in SKYLRK. In a now-expired Instagram Story shared by Page Six, she revealed:

“Working on creating my favorite jacket of all time,”
accompanied by a mirror selfie in a sleek black leather zip-up with jeans.

Later that month, Hailey included a similar look in an Instagram post titled, “the many moods and scenarios of this last week.”

As Bieber reinvents his fashion identity with SKYLRK, fans are eagerly awaiting more details and an official drop. For now, all eyes are on the cryptic rollout and what could be a major moment in celeb-driven streetwear.