October 22, 2024: Allu Arjun is gearing up to dominate the box office once again with his much-anticipated film, Pushpa 2: The Rule. Scheduled for release on December 6, 2024, the film has already set a new benchmark by raking in a phenomenal ₹1,085 crore in pre-release collections. This extraordinary achievement highlights the massive anticipation and buzz surrounding the movie, even before it hits theaters.
The excitement among fans is palpable as they eagerly await the return of Allu Arjun as the iconic Pushparaj, a role that earned him a National Award for Best Actor in the first instalment, Pushpa: The Rise. The sequel’s pre-release success has already set the film on a record-breaking path, with even higher expectations for its performance upon release.
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A significant portion of the pre-release revenue comes from the film’s theatrical rights, which fetched a staggering ₹640 crore. This deal marks one of the most lucrative in the history of Indian cinema. Additionally, Pushpa 2 has secured a major digital distribution agreement with Netflix, acquiring streaming rights for ₹275 crore, showcasing the film’s immense demand across platforms.
Regionally, the film’s pre-release earnings are equally impressive, with ₹220 crore from Andhra Pradesh and Telangana, ₹200 crore from the North Indian market, ₹50 crore from Tamil Nadu, ₹30 crore from Karnataka, ₹20 crore from Kerala, and ₹40 crore from international markets. Non-theatrical rights, including music and satellite, have further boosted the film’s earnings, contributing ₹65 crore and ₹85 crore, respectively, bringing the non-theatrical total to ₹425 crore.
Directed by Sukumar and produced by Mythri Movie Makers, Pushpa 2 features a stellar cast with Rashmika Mandanna and Fahadh Faasil joining Allu Arjun. The film’s music, to be released by T-Series, has already heightened fans’ anticipation.
With such remarkable pre-release earnings and the legacy of Allu Arjun’s award-winning performance, Pushpa 2: The Rule is all set to break records and emerge as a massive success at the box office. As the release date draws nearer, excitement continues to build, and fans are counting down the days to witness Pushparaj’s return!
