TATA group secures sponsorship rights for 2024-28: IPL breaks sponsorship records

TATA Group was given the five-year title sponsorship rights for the Indian Premier League (IPL) by the Board of Control for Cricket in India (BCCI) on Saturday. With a wide range of verticals, the Indian conglomerate has extended its partnership with the BCCI for a record-breaking Rs 2500 crore—the largest sponsorship sum in the league’s history. The Women’s Premier competition, the largest women’s T20 competition in the world, and the IPL’s title sponsorship rights for 2022 and 2023 are currently held by the TATA Group.

“We are thrilled to announce the partnership with the TATA Group as the Title Sponsors of the IPL,” stated Jay Shah, the BCCI’s Honorary Secretary. The league’s unrivaled combination of talent, thrills, and entertainment has allowed it to captivate viewers across the globe. In a similar vein, the Indian-founded TATA Group has become a global icon of excellence, leaving its imprint on a variety of industries. This partnership epitomizes innovation, progress, and a shared commitment to quality. The enormous scope and worldwide influence of the IPL on the international sports scene are reflected in the unprecedented financial commitment.”

“The partnership with TATA Group for the title sponsorship of IPL 2024–28 is a significant milestone in IPL’s journey,” stated IPL Chairperson Arun Singh Dhumal. The TATA Group’s record-breaking investment of Rs 2500 crore is evidence of the great value and attraction that the Indian Premier League (IPL) has in the sports world. This extraordinary sum not only establishes a new standard for the league’s history but also confirms the IPL’s status as a leading sporting event with an international following. The dedication of TATA Group to sports and cricket is genuinely admirable, and we’re excited to reach new heights together and give cricket fans unmatched pleasure.”