For years, skincare has dominated beauty routines, but a growing number of people are now focusing on an often-overlooked area — the muscles beneath the skin. Facial workouts, face yoga, and technology-driven treatments are becoming increasingly popular as consumers seek proactive ways to maintain a youthful appearance.
Preventive Botox is increasingly becoming a talking point among people in their 20s, shifting from a niche cosmetic treatment to a widely discussed beauty...