Tag: sports business

spot_img

Virat Kohli Rejects ₹300-Crore Puma Deal, Bets on Agilitas Sports With ₹40-Crore Investment In One8

The former India captain turns entrepreneur, taking an equity stake in Agilitas Sports and shifting One8 into a long-term ownership model instead of accepting a lucrative endorsement extension from Puma.

IPL 2026 Becomes Most-Watched Season Ever, Crosses 1.2 Billion Viewers Across Platforms

JioStar reports record-breaking reach and watch-time as IPL 2026 sets new benchmarks on television and digital platforms; final between RCB and Punjab Kings becomes the most-watched match in league history