Samsung Malaysia has officially launched its full 2026 TV and Audio lineup, marking its 20th consecutive year as the world’s top TV brand. The new collection emphasizes Vision AI Companion (VAC), a sophisticated AI suite that transforms the television from a simple screen into an intelligent household partner.
The Vision AI Companion (VAC)
At the heart of the 2026 lineup is VAC, which integrates platforms like Bixby, Perplexity, and Microsoft Copilot. It offers:
- AI Upscaling Pro: Real-time enhancement of low-resolution content.
- AI Soccer Mode: Optimizes motion and stadium audio specifically for sports.
- AI Sound Controller Pro: Allows users to manually balance dialogue against background noise/crowds.
- Smart Integration: Now supports Google Cast and Google Photos, allowing users to relive memories on the big screen.
2026 Product Highlights
1. Micro RGB (R95H & R85H Series)
The pinnacle of premium display technology, available in sizes up to 115 inches.
- Technology: Proprietary Micro RGB LEDs provide precise light control and 100% BT.2020 color coverage.
- Glare-Free: Minimizes reflections even in bright rooms.
- Health: Certified for “Safety for Eyes” and “Circadian Rhythm Display” by VDE Germany.
2. OLED (S95H, S90H & S85H)
Samsung expands its OLED presence with deep blacks and vibrant colors.
- ArtfulColor: Pantone-validated color accuracy for artwork.
- Gaming: The “Ultimate Gaming Pack” includes 165Hz motion and support for G-SYNC/FreeSync.
- Design: The flagship S95H features the ultra-slim FloatLayer Design.
3. The Frame (LS03HW & LS03HE)
Designed to look like art, The Frame now includes a 24.9mm slim profile.
- The Frame Pro: Features Neo QLED picture quality and Wireless One Connect for a cable-free look.
- Art Store: Access to over 5,000 curated artworks.
4. Lifestyle Audio: Music Studio 7 & 5
Two new premium speakers designed to blend into modern home décor:
- Music Studio 7: A 3.1.1-channel system with a super tweeter extending to 35kHz.
- Music Studio 5: Compact “Dot Design” by Erwan Bouroullec with AI Dynamic Bass Control.
Launch Promotions (Valid until May 31, 2026)
Samsung is offering significant rewards for early adopters in Malaysia:
Premium Gift Tiers
| TV Model | Promo Price | Exclusive Free Gift |
| 85″ Micro RGB R95H | RM 26,999 | Samsung Galaxy Z Flip 7 (256GB) + Slim Fit Cam |
| 83″ OLED S90H | RM 22,999 | Nintendo Switch 2 + Slim Fit Cam |
| 85″ Neo QLED QN80H | RM 12,499 | 27″ M5 Monitor (Hand Raiser Gift) |
| 85″ The Frame Pro | RM 12,999 | Music Studio 5 (LS51H) |
Bundle Rewards
Customers purchasing a TV with a soundbar can receive up to RM 500 in Touch ‘n Go eWallet rebates.
- TV + HW-Q990H Soundbar: RM 500 Rebate
- TV + HW-Q930H Soundbar: RM 450 Rebate
- TV + Music Studio 7: RM 150 Rebate
Availability: The 2026 lineup is available now at the Samsung Malaysia Official Website and major retailers nationwide.