A new national campaign is making electric vehicle (EV) education more accessible to disadvantaged and underserved communities across the U.S. Through multilingual media buys and improved digital tools on ElectricForAll.org, the initiative aims to ensure that messaging, messengers, and media channels reflect the needs of diverse communities.
At the heart of this campaign is a robust ZIP code search tool, enabling users to find relevant EV programs, incentives, and resources tailored to their location. This user-centric approach is designed to break down common barriers to EV adoption, such as access to information and localized support.
The Shipyard, the creative agency behind the campaign, partnered with multicultural agency Accent Marketing to ensure cultural relevance and creative nuance for the national Hispanic market. This collaboration ensures the campaign resonates authentically with Spanish-speaking audiences.
The media strategy is expansive and inclusive, running across Linear TV, Digital, Connected TV (CTV), Audio, and Out-of-Home (OOH) platforms. Strategic partnerships with NBCU + Telemundo, Disney + ABC, and TelevisaUnivision will help drive the campaign’s reach and effectiveness throughout 2025 and beyond.
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This initiative is part of a broader push to democratize access to EVs, emphasizing equity, awareness, and tailored communication for communities that have traditionally been overlooked in clean transportation messaging.