Starbucks is officially bringing its once-hidden Secret Menu into the spotlight. Long known by fans and insiders, these off-menu drinks were shared on the brand’s “Not-So-Secret Menu” broadcast channel on Instagram, which has amassed over 151,000 followers.
Starting Monday, July 14, Starbucks announced that select customized drinks from the Secret Menu will now be featured in the Starbucks app under the “Offers” tab — but only for Rewards members. These pre-configured drink hacks will be available at participating locations, making the ordering process smoother for adventurous customers.
This move comes just months after CEO Brian Niccol made efforts to simplify the Starbucks menu, including reducing the number of Frappuccino options. However, on July 8, the chain introduced new Strato Frappuccino Blended Beverages to balance the cuts.
🥤 New Secret Menu Drinks Available Now
To kick off the official Secret Menu rollout, Starbucks has added four new drink customizations to the app:
- Cookies on Top – A Cold Brew with vanilla syrup, Vanilla Sweet Cream Cold Foam, and cookie crumble topping.
- Dragonfruit Glow-Up – Mango Dragonfruit Lemonade Refresher with peach juice blend, blended, and topped with Vanilla Sweet Cream Cold Foam.
- Lemon, Tea & Pearls – Black tea and lemonade with raspberry popping pearls.
- Just Add White Mocha – Brown Sugar Oatmilk Shaken Espresso with White Chocolate Mocha Sauce and Vanilla Sweet Cream Cold Foam.
🏆 Starbucks Secret Menu Contest: Win Up to $30,000
To celebrate the Secret Menu’s wider launch, Starbucks has also announced a Secret Menu Contest. Customers can submit their own customized drink recipes between July 14 and July 20 via the Secret Menu Contest page.
From there:
- Four finalists will be chosen and voted on via Instagram (August 18–20)
- Each finalist wins $5,000
- The Grand Prize winner gets an additional $25,000, and their drink will appear in the app from August 18–25
Starbucks’ move not only taps into viral drink trends but also encourages customer creativity, making the menu more interactive and customizable than ever.